We share our experience, useful tips, and current trends in web design and website development.
Structured data helps search engines understand entities and page types more accurately. For a typical corporate website, the most useful types include: Organization Describe the company using properties such as: A consistent @id can be used across different pages. Service Service pages can use Service structured data for areas such as: The service can reference […]
Changing a domain is a major SEO migration. Instead of keeping two identical versions of a website, create a clear migration path from the old domain to the new one. Recommended process: Keep the old domain active so permanent redirects remain available. After migration, monitor impressions, clicks, indexed pages, 404 errors and redirect issues.
A service page needs to explain the offer to potential customers while providing search engines with enough context to understand the topic. Core elements include: Use related entities naturally. For an e-commerce development page, related topics may include catalogs, payments, delivery integrations, CRM, filters and user accounts. Service pages should also receive internal links from […]
A redesign can change URLs, templates, navigation and content. Without a proper technical SEO migration, organic visibility may decline. Key elements to check include: When an old URL has a relevant replacement, use a permanent redirect to the new page. Canonical tags should reference the correct production URL and never point to staging environments. The […]
Website structure affects how search engines discover, crawl and understand pages. A clear hierarchy helps Googlebot identify important URLs and understand relationships between different sections. Build a logical hierarchy A typical corporate website may follow: Home → Services → Individual service → Cases / Articles. For e-commerce: Home → Catalog → Category → Subcategory → […]
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AI should solve a specific business problem rather than exist as a marketing label. Common use cases include: AI also introduces API costs, latency, privacy considerations and the risk of incorrect answers. For that reason, it is usually better to start with one measurable MVP use case.
E-commerce SEO becomes complex because catalogs can generate thousands of URLs through filters, parameters and product variants. Key areas include: Not every filter combination should be indexable. Only combinations with real standalone search value should become SEO landing pages.
Every integration should define: A typical order flow may include: Critical integrations should provide logs and, where appropriate, retries for temporary API failures.
A corporate website should quickly explain what the company does, who it serves and why the visitor should trust it. Useful sections include: The goal is not to add as many conversion elements as possible but to make the next step clear throughout the user journey.