Blog

We share our experience, useful tips, and current trends in web design and website development.

E-commerce & Platforms
1 min read

E-commerce SEO: Categories, Filters, Variants and Schema

E-commerce SEO becomes complex because catalogs can generate thousands of URLs through filters, parameters and product variants. Key areas include: Not every filter combination should be indexable. Only combinations with real standalone search value should become SEO landing pages.

Integrations & Automation
1 min read

Website Integration with CRM, Payments and Shipping

Every integration should define: A typical order flow may include: Critical integrations should provide logs and, where appropriate, retries for temporary API failures.

Design & UX/UI
1 min read

Corporate Website UX: Which Sections Help Generate Leads?

A corporate website should quickly explain what the company does, who it serves and why the visitor should trust it. Useful sections include: The goal is not to add as many conversion elements as possible but to make the next step clear throughout the user journey.

Website Development
1 min read

Website Technical Specification: What Should It Include?

A technical specification keeps the client and development team aligned on the actual scope. Core sections include: A simple Landing Page may only need a concise specification. A complex e-commerce project or platform may require paid discovery and a much more detailed document.

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Website Development
1 min read

WordPress vs Custom Development

WordPress is a strong fit for Landing Pages, corporate websites, blogs, catalogs and many WooCommerce projects. Custom backend development becomes more appropriate when a product requires complex user roles, custom dashboards, real-time features, unusual workflows or extensive business logic. A hybrid approach is often effective: WordPress remains the content management system while critical custom modules […]

Website Development
1 min read

Multilingual Website: Subdirectory, Subdomain or Separate Domain

The three common approaches are: For many corporate WordPress websites, a subdirectory is the simplest option because all languages remain within one CMS and one domain. A subdomain can make sense when the localized version is technically a separate product. A separate domain is more suitable for an independent local brand with its own marketing […]

Optimization
1 min read

Core Web Vitals in 2026: LCP, INP and CLS

The main metrics are: LCP is often affected by server response, hero media, CSS, fonts and JavaScript. INP is sensitive to heavy scripts and long main-thread tasks. CLS usually comes from images without dimensions and late layout changes. Lighthouse scores and real-user field data are not the same thing. A website can score highly in […]

Optimization
1 min read

Why Google Is Not Indexing Your Website Pages

A page missing from Google’s index is not always a technical failure. However, several common issues should be checked. Before requesting indexing again, verify 200 OK, index/follow, canonical, internal linking and whether the page provides a clear reason to exist independently.