We share our experience, useful tips, and current trends in web design and website development.
AI should solve a specific business problem rather than exist as a marketing label. Common use cases include: AI also introduces API costs, latency, privacy considerations and the risk of incorrect answers. For that reason, it is usually better to start with one measurable MVP use case.
E-commerce SEO becomes complex because catalogs can generate thousands of URLs through filters, parameters and product variants. Key areas include: Not every filter combination should be indexable. Only combinations with real standalone search value should become SEO landing pages.
Every integration should define: A typical order flow may include: Critical integrations should provide logs and, where appropriate, retries for temporary API failures.
A corporate website should quickly explain what the company does, who it serves and why the visitor should trust it. Useful sections include: The goal is not to add as many conversion elements as possible but to make the next step clear throughout the user journey.
A technical specification keeps the client and development team aligned on the actual scope. Core sections include: A simple Landing Page may only need a concise specification. A complex e-commerce project or platform may require paid discovery and a much more detailed document.
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WordPress is a strong fit for Landing Pages, corporate websites, blogs, catalogs and many WooCommerce projects. Custom backend development becomes more appropriate when a product requires complex user roles, custom dashboards, real-time features, unusual workflows or extensive business logic. A hybrid approach is often effective: WordPress remains the content management system while critical custom modules […]
The three common approaches are: For many corporate WordPress websites, a subdirectory is the simplest option because all languages remain within one CMS and one domain. A subdomain can make sense when the localized version is technically a separate product. A separate domain is more suitable for an independent local brand with its own marketing […]
The main metrics are: LCP is often affected by server response, hero media, CSS, fonts and JavaScript. INP is sensitive to heavy scripts and long main-thread tasks. CLS usually comes from images without dimensions and late layout changes. Lighthouse scores and real-user field data are not the same thing. A website can score highly in […]
A page missing from Google’s index is not always a technical failure. However, several common issues should be checked. Before requesting indexing again, verify 200 OK, index/follow, canonical, internal linking and whether the page provides a clear reason to exist independently.