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Optimization

Optimization
1 min read

Core Web Vitals in 2026: LCP, INP and CLS

The main metrics are: LCP is often affected by server response, hero media, CSS, fonts and JavaScript. INP is sensitive to heavy scripts and long main-thread tasks. CLS usually comes from images without dimensions and late layout changes. Lighthouse scores and real-user field data are not the same thing. A website can score highly in […]
Optimization
1 min read

Why Google Is Not Indexing Your Website Pages

A page missing from Google’s index is not always a technical failure. However, several common issues should be checked. Before requesting indexing again, verify 200 OK, index/follow, canonical, internal linking and whether the page provides a clear reason to exist independently.
Optimization
1 min read

How to Optimize a Website for AI Overviews and AI Mode in 2026

Generative search changes how results are presented, but it does not replace SEO fundamentals. A page still needs to be crawlable, indexable and useful before it can become a meaningful source for AI-powered search experiences. Key priorities Avoid creating hundreds of near-identical AI-generated pages just to target keyword variations. The goal should be useful, differentiated […]
Optimization
1 min read

How to Prepare a Website for SEO During Design and Development

SEO should not start after launch. Important decisions about structure, URLs, content templates and technical implementation should be made earlier. Key areas include clear service and category architecture, dedicated URLs, H1-H3 hierarchy, content sections, FAQ, internal links and editable titles and meta descriptions. The technical foundation should also cover canonical tags, XML sitemap, robots.txt, hreflang […]