E-commerce & Platforms
E-commerce SEO: Categories, Filters, Variants and Schema
E-commerce SEO becomes complex because catalogs can generate thousands of URLs through filters, parameters and product variants.
Key areas include:
- category landing pages;
- faceted navigation;
- canonical rules;
- product variants;
- Product/ProductGroup structured data;
- Merchant Center;
- internal linking.
Not every filter combination should be indexable. Only combinations with real standalone search value should become SEO landing pages.
FAQ
Should every filter URL be indexed?
No. Uncontrolled faceted navigation can create thousands of low-value URLs.
Should an out-of-stock product page be deleted?
Not automatically. Temporary out-of-stock products can remain live with updated availability.
