Every integration should define: A typical order flow may include: Critical integrations should provide logs and, where appropriate, retries for temporary API failures.
A CRM integration should do more than create a new lead. It should preserve the context of the request and help the sales team understand where the lead came from. Useful fields include name, phone, email, message, page URL, form type, date and time. Marketing data such as UTM parameters and referrer can also be […]