We share our experience, useful tips, and current trends in web design and website development.
Generative search changes how results are presented, but it does not replace SEO fundamentals. A page still needs to be crawlable, indexable and useful before it can become a meaningful source for AI-powered search experiences. Key priorities Avoid creating hundreds of near-identical AI-generated pages just to target keyword variations. The goal should be useful, differentiated […]
WooCommerce can cover a large number of standard e-commerce scenarios: product catalogs, categories, cart, checkout, online payments, shipping, coupons and basic customer accounts. Custom development becomes relevant when the project needs complex pricing, B2B accounts, custom user roles, ERP synchronization, marketplace logic, advanced loyalty programs, unusual ordering workflows or business logic that does not fit […]
A website is often the first point of contact before a potential client speaks with a lawyer. Visitors want to understand whether the firm has relevant expertise and whether cooperation will be professional. Important elements include dedicated service pages, real lawyer profiles, relevant experience and case studies, expert content, clear contact options, up-to-date information, responsive […]
An online school does not always need a complex platform from day one. The right format depends on how many courses are offered and which processes need to be automated. A Landing Page is suitable for a single course, webinar, intensive program or market test. A full website is better when the school has multiple […]
A CRM integration should do more than create a new lead. It should preserve the context of the request and help the sales team understand where the lead came from. Useful fields include name, phone, email, message, page URL, form type, date and time. Marketing data such as UTM parameters and referrer can also be […]
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SEO should not start after launch. Important decisions about structure, URLs, content templates and technical implementation should be made earlier. Key areas include clear service and category architecture, dedicated URLs, H1-H3 hierarchy, content sections, FAQ, internal links and editable titles and meta descriptions. The technical foundation should also cover canonical tags, XML sitemap, robots.txt, hreflang […]
Good preparation makes project estimates more accurate and reduces delays during design and development. Before starting, it is useful to prepare the business goal, an approximate page structure, copy, logo and brand guidelines, photos and videos, functionality requirements, required integrations, SEO requirements and access to relevant services. Copy does not have to be final, but […]
A Landing Page and a corporate website are designed for different purposes. The right choice depends on how many services you offer, where traffic comes from and how you plan to grow. When a Landing Page is enough A Landing Page works well when there is one specific offer, you are launching a focused ad […]
When a website becomes outdated, businesses often start with small improvements: a new homepage, updated colors, additional blocks or another plugin. Sometimes this works. In other cases, every new change increases technical debt. When a redesign is enough A redesign can be a good choice when the CMS is still supported, the codebase can be […]