Дух і воля брендбук
Project description
Task
The brand book for the "Dukh i Volia" charitable foundation was designed to balance modernity with restraint, emphasizing the seriousness and nobility of the foundation's mission. The peregrine falcon was chosen as the graphic symbol, representing speed, determination, and freedom. The central design element, the falcon's eye, establishes an emotional connection with the audience, highlighting the foundation's profound engagement with people.
stylistic decisions
The first step towards tangible changes
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